New Trends in Lip Gloss Squeeze Tube Packaging — Key Design Tips and Supplier Selection Guide

Lipstick has always been a star product in the beauty industry, and its market potential in the future is considerable, with competition becoming increasingly fierce. From major brands to startups, everyone is vying to attract consumer attention, leading to issues of product homogeneity. To stand out in the market, it is essential not only to have unique formulas, colors, and functions but also to pay attention to packaging design. This article will discuss the basic yet influential aspect of lipstick packaging—the "lip color squeeze tube." We will explore the trends in this type of packaging design and how to choose the right suppliers to enhance your brand's competitiveness in both visual appeal and practicality!

The Popularity of Lip Gloss Squeeze Tubes | Understanding Packaging Trends from CGD Design

Consumers have higher expectations for the taste and experience of product packaging. As the first point of contact between the product and the consumer, packaging not only extends the functionality of the product but also serves as a part of the brand image, directly influencing consumers' purchasing decisions. Next, we will analyze the design advantages and potential of lip gloss squeeze tubes in the beauty market.

The Packaging Trend Driven by Social Media

With the rise of social platforms like Instagram, the visual appeal of products has become a key factor in brand marketing. Beauty brands are increasingly adopting squeeze tube designs for lip gloss, enhancing the shareability and exposure of their products.​

More and more brands are offering lip gloss options with press or squeeze designs, allowing users to control the amount more precisely, without the fear of applying too much. Some styles even come with soft silicone lip brushes, making touch-ups quick and convenient, allowing for easy application on the go, perfectly aligning with the modern pursuit of efficiency.

Minimalist Design Trends

According to a survey, over 65% of consumers believe that excessive packaging information reduces their willingness to purchase. With information overload and the simplification of consumer demands, minimalist and flat design styles can accurately convey the core of the brand and product, enhancing user experience and brand influence.

For example, lip gloss tubes can adopt a transparent appearance, allowing users to see the color of the contents at a glance, which is intuitive and clear. Brands can effectively communicate the core value of their products through minimalist design, reducing the cognitive burden on consumers, making them more appealing instead.

Eco-friendly design is becoming more popular

Consumers are increasingly valuing environmental protection and focusing on promoting products with reusable and replaceable packaging. According to a survey by Innova Market Insights, over 67% of people are willing to pay a higher price for sustainable packaging. The design of lip gloss squeeze tubes perfectly meets this trend.

Squeeze tubes made from PCR (post-consumer recycled) materials have gained significant attention in recent years, as they are made from 100% post-consumer recycled plastic, effectively reducing plastic waste and practicing a circular economy.

Six Major Design Advantages of Lip Gloss Squeeze Tubes That Make People Buy the Packaging!

The unique and practical design of lip gloss squeeze tubes not only enhances the user experience but also makes them a popular packaging choice in the modern beauty market. Let's take a look at the advantages of this packaging design：​

• Precise Control of Dosage：​The squeeze design allows users to easily control the amount of lip gloss used each time, avoiding waste and improving product usage efficiency.​
• Lightweight and Portable：​The soft tube material makes the packaging lightweight and durable, compact in size, and convenient to carry, making it suitable for quick touch-ups on the go, meeting the needs of modern fast-paced lifestyles.
• Transparent Appearance Design：​The transparent or semi-transparent tube design allows users to see the color of the lip gloss at a glance, enhancing visual appeal and increasing purchase intent.​
• Hygienic Design：​Compared to traditional lipsticks that require the entire stick to be twisted out for use, lip gloss squeeze tubes minimize excessive contact with air, reducing the risk of contamination and keeping the product clean.​
• Diverse Applicator Head Designs：​Users can choose from different applicator heads such as brushes, flat tips, or sponge tips to meet various lip makeup needs, enhancing the user experience while satisfying beauty brands' diverse demands for functionality and aesthetics.
• Eco-Friendly Material Choices：​Lip gloss squeeze tubes can be made from recyclable or recycled materials, aligning with sustainable development trends and having a smaller environmental impact.​

Types of Lip Gloss Packaging: 4 Major Tube Types to Enhance the Beauty Experience

In addition to the classic lip gloss squeeze tube, there are many other packaging options available on the market, each designed to meet different usage needs and product positioning. Each tube type has its own advantages in structural design and user experience. Beauty brands can choose the most suitable packaging based on the product texture and usage scenarios, enhancing the overall competitiveness and practicality of the product.

Flat Top Lip Gloss Tube

The flat top lip gloss tube features a simple design that is easy to squeeze. With its flat dispensing design, it allows for good control of the amount used and minimizes leakage, making it ideal for liquid or cream lip products. It is often paired with transparent or matte packaging, allowing the lip color to be seen directly, which is favored by minimalist design brands. In addition to lip gloss, it is also commonly used for lip balms, sunscreens, hand creams, and other skincare products, making it convenient for carrying when going out.
〈Recommended Lip Gloss Tube：D16 Lip Gloss Tube〉

Slanted Lip Gloss Tube

The slanted lip gloss tube features an angled dispensing design that fits the shape of the lips better, making it easy to apply directly. It is made from soft and flexible TPE (thermoplastic elastomer) material, which makes it convenient to use and easy to squeeze. This type of packaging is ideal for lip balms, lip glosses, and lip care serums, and can be customized in color and capacity according to brand needs. TPE material is recyclable, environmentally friendly, and has a quality feel, making it a popular choice among many beauty brands.
〈Recommended lip gloss tubes：D19 Lip balm Tube、TPE Lip Balm Packaging Tubes〉

Lip Gloss Tube with Doe Foot Applicator

Doe-Foot applicator tubes are a classic design in the beauty industry, favored for their precision and ease of application. The most notable feature is the thick, soft applicator wand made of sponge-like plastic, which allows for even distribution of lip gloss and enhances the smoothness of application. These types of lip gloss tubes are designed to fit tightly with the applicator wand, preventing liquid leakage and ensuring precise application with every use.
〈Recommended Lip Gloss Wand Soft Tube：Flexible Tube with Mascara or Lip Gloss Brush Cap〉

Lip Gloss Tube with Brush Applicator

The tube with brush applicator allows for a more even and smooth application of lip gloss, resulting in a more refined overall makeup look. This design is commonly found in high-gloss or metallic matte lip glosses, enhancing the overall user experience and product quality. The brush head is usually made of soft synthetic fibers, making application smooth and comfortable, which is a preferred makeup tool for many consumers.
〈Recommended Brush Tube：D19 Brush Tube〉

How to Choose a High-Quality Lip Gloss Tube Supplier？5 Key Indicators at a Glance

1. Choose Eco-Friendly Materials

In an era where ESG has become a core value for brands, environmental protection is not just a trend but a primary concern for consumers and investors. For example, PCR PE packaging tubes are made from 100% post-consumer recycled plastic, making them recyclable and reusable, while also reducing plastic waste and promoting a circular economy. PCR tubes maintain the durability and refined texture of PE packaging while significantly lowering the carbon footprint. For brands that prioritize sustainable development, this is the best choice that balances environmental protection and brand image!

2. Focus on Soft Tube Technology

For beauty brands, the technology behind soft tube manufacturing is not only related to packaging aesthetics but is also key to enhancing product stability. Compared to single-layer or double-layer PE soft tubes, five-layer co-extruded tubes offer superior gas barrier properties, preventing air and light penetration, which helps keep lip gloss fresh for longer and reduces the risk of spoilage. This technology is particularly suitable for products containing active ingredients or those that are prone to oxidation, such as sunscreens, serums, and lip care products.

3. Provide Customization Services

Packaging design is the first impression of a brand; to stand out on the shelf, it must be visually distinctive. Common processing methods include offset printing, screen printing, and hot stamping, all of which can be customized according to the brand's positioning and visual style. Offset printing is suitable for mass production and can present high-resolution, multi-color, and intricate images, enhancing the overall quality of the product.

4. Soft Tube Quality Management

If the quality of plastic soft tubes is unstable, it can lead to product issues. I.TA Plastic has ISO international quality certification, with each batch undergoing testing during production, including checks on thickness, sealing, barrier effectiveness, and more, all following a complete standard process. This ensures that even with repeat orders, every lip gloss tube meets high-quality standards.

5. One-Stop Manufacturing Service

If you want to shorten development time and avoid contacting multiple suppliers, choosing a professional plastic soft tube manufacturer that offers one-stop manufacturing capabilities can significantly enhance the efficiency and consistency of packaging development. With a professional team handling everything from mold design, extrusion molding, printing processing to final assembly, the process becomes much easier. This not only improves efficiency but also stabilizes quality, providing peace of mind for brands and allowing them to respond more quickly to market changes.

Conclusion

I.TA Plastic has been deeply rooted in Taiwan for many years, focusing on the development and manufacturing of various plastic hoses. We handle everything from design to mass production, providing efficient and stable customized packaging solutions. Whether it's high-barrier five-layer co-extruded tubes, lightweight single-layer tubes, or sustainable packaging made from PCR materials that align with ESG trends, we can tailor our products to market trends and customer needs, balancing aesthetics, functionality, and sustainability. In addition to our strong presence in Taiwan, our products are also exported to countries like the United States, helping global brands develop packaging strategies that are both competitive and environmentally friendly. Choosing I.TA Plastic means not only selecting high-quality packaging materials but also partnering to realize your brand's sustainability vision. We welcome you to contact us，to create the most competitive exclusive packaging solution for your products！